News Release
CJ 4DPLEX AND THE WALT DISNEY STUDIOS TO RELEASE “MULAN” IN 4DX AND SCREENX
Experience the
adventure of Mulan as she protects the empire and her family in the
multi-sensory seats of 4DX and on the 270-degree panoramic screens of ScreenX
Tickets go on sale
February 27, 2020 on all major ticketing sites
LOS ANGELES, Calif. (February 25, 2020) - CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, together with The Walt Disney Studios, announced today that Disney’s epic live-action film, “Mulan,” will be releasing worldwide in the cutting-edge cinema technology formats, 4DX and ScreenX, starting March 25 in certain markets, totaling 734 4DX screens and 314 ScreenX screens worldwide. “Mulan” opens in North American theaters on March 27 on 40 4DX screens with Regal Cinemas, Cineplex, Cinepolis, Marcus Theatres and CGV Cinemas and 48 ScreenX screens nationwide with Regal Cinemas, Cineplex, B&B Theatres and CGV Cinemas.
“Mulan” in 4DX will feature over 20 different motion and environmental effects enhancing the action and drawing audiences closer to the story on-screen. Epic battle sequences featuring stampeding horses, whizzing arrows and swords clanging in combat, along with the breeze and scents of the countryside in ancient China, will be brought to life inside the 4DX auditoriums. Notable effects include: motion, vibration, airshots, leg ticklers, scent, water and fog.
“Mulan”
in ScreenX will expand specially selected sequences of the film onto the left
and right side walls of the auditorium, surrounding audiences with extended
imagery for a heightened immersive viewing experience. The breathtaking fantasy
elements of “Mulan,” along with the incredible landscapes, from the mountain terrains
to the lush countryside and to the sprawling battle sequences between the
Imperial Army and the Rourans will receive the 270-degree panoramic ScreenX
treatment.
“The scale of Disney’s ‘Mulan’ is incredible—from the breathtaking landscape to its sprawling battle sequences and the inspiring story at its center, it is a film that needs to be told in an equally grand way, and we are thrilled to announce the global release of the film in our cutting-edge 4DX and ScreenX formats,” said JongRyul Kim, CEO of CJ 4DPLEX. “4DX with its multi-sensory effects will ignite the action sequences of ‘Mulan,’ while ScreenX will expand its stunning visual sequences onto the walls of the auditorium for a one-of-a-kind viewing experience inside the theaters.”
Past
collaborations between CJ 4DPLEX and Walt Disney Studios include successful
worldwide releases of Marvel Studios’ “Black Panther” and “Captain Marvel,”
along with 20th Century Fox’s “Ford v Ferrari” in both the 4DX and ScreenX
formats.
ABOUT “MULAN”
Acclaimed
filmmaker Niki Caro brings the epic tale of China’s legendary warrior to life
in Disney’s “Mulan,” in which a fearless young woman risks everything out of
love for her family and her country to become one of the greatest warriors
China has ever known. When the Emperor of China issues a decree that one man
per family must serve in the Imperial Army to defend the country from Northern
invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to
take the place of her ailing father. Masquerading as a man, Hua Jun, she is
tested every step of the way and must harness her inner-strength and embrace
her true potential. It is an epic journey that will transform her into an
honored warrior and earn her the respect of a grateful nation…and a proud
father.
“Mulan” features a celebrated
international cast that includes: Yifei Liu as Mulan; Donnie Yen as Commander
Tung; Tzi Ma as Zhou, Jason Scott Lee as Böri Khan; Yoson An as Honghui; Ron
Yuan as Sergeant Qiang; with Gong Li as Xianniang and Jet Li as the Emperor.
The film is directed by Niki Caro from a screenplay by Rick Jaffa & Amanda
Silver and Lauren Hynek & Elizabeth Martin, suggested by the narrative poem
“The Ballad of Mulan.” The producers are Chris Bender, Jake Weiner and Jason
Reed, with Bill Kong, Barrie M. Osborne, Tim Coddington and Mario Iscovich
serving as executive producers. “Mulan” opens in U.S. theaters on March 27,
2020.
ABOUT CJ 4DPLEX
CJ
4DPLEX is a leading, next-generation cinema technology company, headquartered
in Seoul with international offices in Los Angeles and Beijing. The company has
created innovative film technologies for theaters worldwide that include ‘4DX’,
‘ScreenX’ and ‘4DX Screen’ for consumers to experience films in ways that were
never before possible.
4DX provides moviegoers with a
multi-sensory cinema-going experience, allowing audiences to connect with
movies through motion, vibration, water, wind, snow, lightning, scents, and
other special effects that enhance the visuals on-screen. Each 4DX auditorium
incorporates motion-based seating synchronized with more than 21 different
effects and optimized by a team of skilled editors. To date, more than 85,000
4DX seats operate in 734 auditoriums, spanning 65 countries. ScreenX is the
world’s first multi-projection theater technology used within a theatre
setting, marking it as the most visually advanced theater experience of CJ
4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by
expanding specially selected sequences of feature films to the left and right
walls of the theatre, creating a surrounding, panoramic, 270-degree viewing
experience. To date, ScreenX is installed in 314 screens around the world in 34
countries.
CJ 4DPLEX is a part of the CJ Group
conglomerate that also includes entertainment powerhouses CJ CGV, the fifth
largest theater chain in the world, and CJ E&M (CJ Entertainment &
Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning
film, “Parasite”. CJ 4DPLEX was named Most Innovative Company of 2017 and 2019
in Live Events by Fast Company, and the technology has been recognized with
Silver at the Edison Awards in the Media and Visual
Communications-Entertainment category in 2015 and 2018.
For more information, please visit www.cj4dplex.com | www.screenx.co.kr