Dive into the Movies at the all new ScreenX Theatre at Edwards Irvine Spectrum
Opening Friday, August 17, with Warner Bros. Pictures
and Gravity Pictures’ hit The Meg
LOS ANGELES - August 14, 2018 -- CJ 4DPLEX and Regal announced today that the latest ScreenX location in the U.S. will be at the Irvine Spectrum Center, opening Friday, August 17. The launch is the first of the previously -announced major expansion plan with the Cineworld Group and its subsidiaries, which include Regal, to bring 100 ScreenX screens locations to the U.S. and Europe in the coming years.
This latest ScreenX opening brings the total global footprint to 148. In the past year, the number of ScreenX screens has increased exponentially, with auditoriums opening in Europe for the first time and with additional locations to launch across China, Japan, Korea, Southeast Asia, France, Turkey and Middle East by the end of 2018— - a 30-plus percent growth compared to the end of 2017.
“Cineworld and Regal have been excellent partners and supporters over the years, especially of our immersive 4DX cinema technology that features motion seats and environmental effects. We are excited that ScreenX will follow in its footsteps, with this new location marking the first in a wave of new locations rolling out thanks to our strong partners,” said Brandon Choi, CEO of CJ 4DPLEX Americas.
“Guests are invited to ‘Dive into the Movies’ with ScreenX at Irvine Spectrum. Through our partnership with CJ 4DPLEX, this is an excellent representation of our commitment to bringing patrons the most innovative and exciting options for enjoying the newest films,” said Ken Thewes, CMO at Regal. “Starting with the action-packed and thrilling blockbusters, The Meg and Ant-Man and the Wasp, we expect fans who experience ScreenX to come back again and again.”
Audience members will be able to experience the Warner Bros. Pictures and Gravity Pictures underwater action-adventure picture, The Meg, expanded onto a three-panel screen, allowing a more immersive, 270- degree view of the film’s selected scenes. The film features deep water exploration and aquatic action sequences, creating an ideal canvas for the panoramic format. The release of The Meg in ScreenX is part of a larger agreement with Warner Bros. to release several films in the immersive format, following the previously -released Rampage, and including the upcoming much-anticipated upcoming blockbuster releases The Nun, Aquaman and Shazam!
ScreenX is the world’s first multi-projection theatre technology designed to enhance the moviegoing experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls, creating an immersive, panoramic, 270-degree environment.
About The Meg:
Jason Statham (Spy, Furious 7, The Expendables films) and award-winning Chinese actress Li Bingbing (Transformers: Age of Extinction, Forbidden Kingdom, The Message) lead the international cast battling the Meg in the epic, action-packed adventure The Meg, from director Jon Turteltaub (the National Treasure movies). The film’s international ensemble cast includes Rainn Wilson, Ruby Rose, Winston Chao, Page Kennedy, Jessica McNamee, Ólafur Darri Ólafsson, Robert Taylor, Sophia Shuya Cai, Masi Oka and Cliff Curtis. Turteltaub directed from a screenplay by Dean Georgaris and Jon Hoeber & Erich Hoeber, based on the best-selling novel by Steve Alten. Lorenzo di Bonaventura, Belle Avery and Colin Wilson (Suicide Squad, Avatar) produced the film, with Gerald R. Molen, Wei Jang, Randy Greenberg and Barrie Osborne serving as executive producers. Jie Chen, Ming Beaver Kwei and Chunzi Wang are the associate producers.
The Meg is a presentation of Warner Bros. Pictures and Gravity Pictures (a CMC Holdings Company). It is a production of di Bonaventura/ Pictures, Apelles Entertainment Inc./, Maeday Productions, Inc./, andF Flagship Entertainment Group Production, a film by Jon Turteltaub., in association with Beijing Digital Impression (BDI) Film, Inc. Diving into cinemas worldwide beginning August 10, 2018, The Meg, which dove into cinemas worldwide on August 10, 2018, will beis being released in 2D, 3D and 4D in select theaters, as well as in IMAX, Dolby Cinema, ScreenX, and other large premium formats. The film will beis being distributed in China by Gravity Pictures, and throughout the rest of the world by Warner Bros. Pictures, a Warner Entertainment Company. www.MegtheMovie.net
Warner Bros. Pictures and Gravity Pictures present a di Bonaventura/Apelles Entertainment Inc./Maeday Productions, Inc./Flagship Entertainment Group Production, a Film by Jon Turteltaub, “The Meg.”
Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,305 screens in 557 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia, as of July 31, 2018. We believe that the size, reach and quality of the Company’s theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being “‘The Best Place to Watch a Movie!”’
Additional information is available on the Company's website at www.REGmovies.com.
ScreenX is the world’s first multi-projection system designed to enhance the cinematic immersiveness of the theater setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company's industry-changing “next cinema formats,” alongside 4DX, the global leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. As of July, ScreenX has been installed in 147 screens around the world, including 85 screens in South Korea; 44 screens in China; 4 in the United States; 4 in Turkey; 3 in Switzerland; 2 in France; 2 in Vietnam; and 1 in Thailand, Japan, and Indonesia.