We have been completely transforming and trying new visual communications.
By creatively using the three sides of the theater, the audience will be able to experience new and amazing experiences that they have never experienced before.
It has been reported that ScreenX AD provides moviegoers higher ‘realism', 'fun' and 'brand awareness' than existing screen ads.
Source: 2013 consumer analysis report
Kaist, through neuroscientific research, has reported that ScreenX AD delivers higher immersion, ads / brand awareness, and purchase intent than general theater ad does.
Study method: 9-point scale
Korea Advanced Institute for Science and Technology
Source: 'Taking immersive environment to the next level:
Effects of Ads in theater-sized surrounded projection technology (2015)
Byungho Park, Professor, KAIST College of Business
According to Hankook Research, the effect of ScreenX AD has been rated higher to influence purchase
I.E Index: Index consists of interest, concentration, memory duration, and influence on purchase.
Defined as the relative measure of ScreenX AD value when the value of the I.E Index and its components of general theaters are kept as 100.
The methods of creating ScreenX advertisement include Full Creation, which is to create all three sides from the start, and Wing Creation, which is to create additional contents on the left and right sides matching the content on the main screen.
ScreenX brand sponsorship provides a differentiated brand experience for both customers and advertisers.
ScreenX AD’s successful performance has proven its effectiveness with top global brands.
If you click on the logo, you can see the ad image of the brand.
